Instead of discussing college and scholarship goals like they may not happen, switch up the language to be more definitive. This makes it feel more real (to both of you) and makes planning seem increasingly crucial to their success.
Having your child keep their grades up can make a big difference come scholarship time. While not every scholarship is based on academic performance, many of them do either focus on it or factor it into the decision-making process.
Many scholarship committees want to see that your child is interested in things outside of school or work. Having a hobby on the side can also make them more competitive when it comes to applying for scholarships.
No matter what the job is, having a part-time gig that makes them some money shows that they take initiative, are responsible and disciplined, all qualities committees like to see.
Volunteering and community service can be valuable experiences for your child on their own, as it teaches your student the value of helping others and contributing to society.
If your child is particularly strong in a subject, have them sign up for the advanced placement (AP) version of the class. Those who pass the AP exam at the end of the course can earn college credit.